On 31 January, the Italian Chamber of Commerce for Spain and La Cultora, organized a focus group with professionals from the cultural sector to present the European project EU-Heritage, bringing it closer to the demands set by Spain.
In the first analysis we concluded; the training demanded by the sector is still through case studies and in contact with other professionals. This aspect will be key in the development of the program that will include real case study projects.
The aim of the project is to improve the competences through the training developed by a consortium of strategic sectorial alliance. The development field is Cultural Heritage and the members of the consortium have different backgrounds such as; entrepreneurship in the Cultural and Creative Industries, digital transformation, communication and storytelling, cultural tourism, and for La Cultora, the SDG and the positive social impact.
It is also key to build a training with an innovative approach, we aim, through the narrative of the user's perspective, strengthen the skills needed at each stage.
In this context, La Cultora provides a strategic vision, adding the international framework of sustainability, the Objectives of Sustainable Development and the Social Value of Culture. Therefore, we invited Luis Madrid of SANNAS who presented the Triple Bottom Line methodology based on achieving a balance between economic, social and ecological development.
We would like to thank all who accompanied us for sharing your professional experience. It was a valuable experience, very participative and with different profiles that gave us useful perspectives.