Can cultural heritage be considered a dynamic element that stimulates interactive experiences with the public? How to manage and enhance it for an effective and engaging promotion? To answer these (and many other) questions, in the year of Matera European Capital of Culture that takes the baton of the European Year of Cultural Heritage (2018), Materahub organized the international event "Cultural Heritage and Transformations (digital)” on Monday 18 February 2019, in Matera, at Il Piccolo cinema.
The event opened by Paolo Montemurro, director of Materahub, who presented the new European project "EU Heritage" (European Heritage). The project focuses on the development and consolidation of the skills of managers and operators in the sector so as to stimulate positive impacts on the use of cultural heritage, creating greater interaction with the public.
The project also emphasizes the processes of digital transformation and the possible applications on cultural heritage, which support both promotion, also through storytelling and greater public involvement.
European partners of the EU Heritage project bring their testimonies to the initiatives carried out in the sector:
Alberto Gulli - Fitzcarraldo Foundation talked about "Audience engagement" (involvement of the public);
Julie Focquet - Festival of Alden Biesen (Belgium) illustrated the “Badge” project, an experimentation of visiting experiences to develop and certify specific skills in the visitors themselves;
GuyTilkin talked about the details of the Alden Biesen storytelling festival, one of the most famous set up in the evocative historical and natural settings of the homonymous castle;
Concha Maza Luque - La Cultora (Spain) focused on the importance of entrepreneurship in the cultural heritage sector;
Kameas Achilles - Hellenic Open University (Greece) presented the results of the "MUSA" project, an online platform for the training and development of digital skills in the museum sector.
Francesca Sogliani, University of Basilicata and representative of the Basilicata Creativa cluster, took the floor and brought the experience of "Festivalia, archeology tells its story";
Ariane Bieou, cultural manager of the Matera-Basilicata 2019 Foundation, closed the event with conclusions.
The event was open to all and the presentations were in English.